PUOK BURGER | Food discovery.

Puok
Folks say Napoli is the best place on Earth for food, and Puok Burger Store gave a new proof to this statement: people here know how to play with food, and they do it well.

The food discovery I am going to talk about today might seem inappropriate, considering burgers are an American food, but trust me when I say this is one of the most typical thing you can savor during your stay in Napoli: Puok Burger is not just selling common burgers, it provides something unique. But before talking about the food in detail, I must share with you the story of this place.

DJANGO – The all time favourite of Puok’s fandom. It is filled with provola, crispy bacon, caramelised onion and one big onion ring dipped in mayonnaise and BBQ sauce.

There actually is a blogger behind the culinary project: Puok e Med, the red-head boy with chubby cheeks who, starting from the wordpress platform, conquered his hometown through his reviews on food he tried on appointment to local restaurants. The nickname he chose as his call sign is already a programme: it is a not-so-subdle reference to a Neapolitan expression used to depict someone who is ‘glutton as poop’, to say it in a more delicate way.
He fairly and rightfully chose to ride the wave of success and came to the conclusion to open his own burger shop in order to let other bloggers like me to talk about awesome food. In this sense, I like to consider it as ‘passing the torch’, even if it’s just a brilliant entrepreneurial idea in actual fact.

Some web posts wrote about it as an American fast food, but in actual fact it is more than that. Besides aiming to sell high quality food, the project aspires to make the burgers as much local as possible. As a matter of fact, the search heads to include in the recipes local specialities  and, one burger in particular baptized with the name of Mammà, is a real hymn to local culinary tradition: filled with parmiggiana, fried meatballs and basil provola cheese’s fondue, it is supposed to be devoured by exclaiming ‘oh mammà!‘. 

Even though all the people I am more or less related to have praised Puok Burger Store at my presence, in the attempt to persuade me to spend my lunch money there, I let them convince me only one week ago, when I decided to have a romantic date with my boyfriend in company of a huge and oily burger.

Expectations were high, determined by the tempting shots you can easily scroll on instagram through the usual tags, but at the moment of giving my first bite to Zappatour, my chosen one, something screamt ‘disappointment!’ from the depths of my stomach.

ZAPPATOUR – Beef burger with melted provola cheese, eggplants, fried zucchini and capsicums, which are also known as the hardest food to digest EVER.

I might blame the wrong choice or the mood of the moment, but I actually felt the burger wasn’t as good as I expected it to be. The main reason might be traced back to the extreme difficult I had to eat it: the filling kept slipping away, and being Puok Burger Store a take away, it meant I had to deal with the greasiness of the sandwich without the support of a table or proper dish. I am not very picky and I pretty much adapt myself to every kind of situation, but that day I really felt annoyed at the impossibility to comfortably eat a big burger without risking to topple it on my clothes. Keeping in mind the considerable amount of money you’ll need to spend to have your taste of Puok (from 7.5 to 10 euros just for the burger), the lack of a table or sit made me call into question the exclusively positive reviews you can read on the web.

All in all, I feel it’s worth to go back to the place to have another taste of the burgers my fellow blogger has to offer, but my strong belief in the correlation between tastiness of the food and condition of ease during the consumption can’t be avoided. It might be just me, but the taste exponentially increases when you don’t fear to make your clothes one with your food.


| DIRECTIONS |

Via Francesco Cilea, 104, 80127 Napoli NA
Metro Linea 1: VANVITELLI
Closed on Sundays for lunch time


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